Kettle
Foods Packaging
Kettle Foods wanted to rebrand their packaging. Working with Leopold Ketel Advertising
Agency, we developed a new line of packaging that maintained elements of Kettle
Foods old iconography, but reached the audience in a unique, new way. As a writer,
this meant the gluttonous task of tasting 22 flavors of potato chips, eight
flavors of tortilla chips and nine different nut butters. The result? A happy
client and a lifetime addiction to Roasted Red Pepper and Goat Cheese potato
chips.
Sample Copy:
Organic Kettle™ brand Tortilla Chips
Our Kettle™ brand Tortilla Chips begin with organically grown corn, slowly
hand cooked to harvest its full flavor. The carefully ground masa is then blended
with the natural sweetness of sprouted corn and organic grains and seeds. Finally,
we cook the chips in a healthy mix of safflower and sunflower oils and finish
with a light touch of salt.
Fire Roasted Chili
Our Organically Grown yellow corn and brown rice is infused with five spicy
chili varieties and complemented by a hint a cilantro and seasonings for an
intense finish.
Krinkle Cut™ Kettle™ brand Chips
The Krinkle Cut™ Kettle™ brand Potato chip begins with a generously
thick slice of the sweet Russet potato. Carved with extra-wide ridges, this
unique texture captures the full flavor of seasonings to create a crisp and
crunchy experience.
Dill & Sour Cream
The unique twist of fresh dill and sour cream combine in a thick and crispy
alternative to an old tradition.
Jalapeño Cheddar
Our distinct sharp cheddar is seasoned with the perfect amount of spice for
a subtle, yet tasty jalapeño finish.
Lightly Salted
Just the right amount of natural sea salt compliments our handpicked potatoes
for a thick, crunchy chip that satisfies the slightest craving.
Salt & Fresh Ground Pepper
A spicy blend of black, white and ground jalapeño peppers with a gentle
sprinkling of salt combine in this simply crunchy duo.
