EXPERIENCE
FERMENT, Portland,
Or
Owner, Senior Writer (October 2005-present)
Manage multiple writing projects for local, non-profit and Fortune 500 companies,
from concept development and rebranding to establishing and creating a unique
tone of voice for the print and web.
NIKE INC., Beaverton, Or
Writer
Brand Design (August 2003 – October 2005)
Develop creative strategy, establish tone of voice, and write creative copy
for visual centers, web, press kits, international events, retail, direct
mail, product hangtags, pro athlete catalogs and internal presentations for
major initiatives including: Nike Cycling, Nike Free, Women’s World
Cup, Lance Armstrong, Serena Williams, Nike CR Report, Nike Annual Report
and Athens 2004.
Senior Technical Writer
Digital Production Imaging (Contract, January 2003 – February 2003)
Designed, wrote and edited User Manual for Nike’s new Photo Image Database—Footwear
Bank—to be distributed internationally to employees and business partners
involved in Footwear Image and Catalog processing.
Writer/Editor
Global Transition/INOV8 (May 2002 – September 2002)
Designed, wrote and edited international technical publications distributed
to over 3000 employees to implement new global software program revolutionizing
the apparel/footwear process.
KETTLE FOODS, Portland, Or
Freelance Copywriter
Leopold Ketel and Partners Advertising Agency (March-June 2004)
Worked effectively with client and agency to create new copy and design direction
for relaunch of Kettle Foods website and product packaging. From product descriptions
and company history to communicating environmental initiatives, I wrote compelling
copy to communicate Kettle’s new direction to the consumer.
YAHOO! INC., Sunnyvale, Ca
Production and Content Project Manager (1999 –2001)
As a project manager for Yahoo!’s 15 Communications Websites such as
Mail, Chat, Messenger, and Clubs, I worked effectively across departments
to ensure proper execution, flow and development of partner content and creative
as well as designed and wrote copy for intranet and internal print communications.
From creating in-depth presentations and performing competitive research to
writing and editing Yahoo!’s 235 page product guide, I worked across
communication platforms to manage, develop and integrate content.
RED CHIP INC.,
Portland, Or
Stock Reporter/Editorial Assistant (September – December
1999)
Developed and wrote timely articles for this premier small-cap stock publication
as staff editor and writer. Wrote multiple daily articles with breaking news
content by monitoring wire services and interviewing financial analysts and
executive management.
SKIPPING STONES MAGAZINE, Eugene, Or
Editorial Assistant (April – June 1999)
Assisted in editorial and writing duties on a pro-bono basis for this innovative,
award-winning multi-cultural magazine, publishing articles written by children
for children. Duties included developing and planning monthly editorial themes
and content, selecting and editing freelance submissions for publication,
and maintaining international subscription database spanning five continents.
WOMEN’S SPORTS & FITNESS MAGAZINE,
Boulder, Co
Production/Marketing Assistant (1997 –1998)
Assisted in the editorial mission of this small niche magazine by managing
and executing its major sponsorship of the nationwide “Race for the
Cure” benefit. Researched, developed and presented prospective sponsor
opportunities for developing content as well as increasing monetary opportunities.
FREELANCE
Zaaz, Seattle, Wa (since September
2007)
Motive Marketing, Seattle, Wa (since September
2007)
Big Giant, Portland, Or (since August 2006)
52 Limited, Portland, Or (since July
2006)
Plazm, Portland,
Or (since July 2006)
OPUS Creative , Portland,
Or (since April 2006)
CINCO Design,
Portland,
Or (since April 2006)
Defacto Industries, Portland, Or (since January
2006)
HUB Collective Ltd., Portland, Or (since December 2005)
Digital Pond, Marketing, Design
and Print Services, San Francisco, Ca (since December 2005)
HERENOW, Creative Network, Portland,
Or (since November 2004 )
Water Closet Media, Portland,
Or (June 2003 – August 2003)
OREGON PUBLIC BROADCASTING, Portland, Or
Live PM News Host, Golden Hours Radio (July 2002 – October 2002)
Host weekly Live PM News program on a pro bono basis for Golden Hours Radio
broadcasted statewide.
EDUCATION
BS Journalism, emphasis magazine
publishing, 1998, University of Oregon, Eugene, Or
Member of NCAA Division I Women’s Soccer Team
BS in Business, lower division coursework, 1993-1994, Santa Clara University,
Santa Clara, Ca
Member of Top 10 NCAA Division I women’s soccer team, 1993 NCAA Final
Four Tournament
NOTEWORTHY
• Teach yoga in the Oregon prison system, and to low-income families
through Living Yoga
• Hatha Yoga certified instructor since August 2004, Instructor New
Zealand November 2005
• Voice-Over Talent 1995-1996 Cable Television Commercials in Eugene,
Oregon
• Placed 4th in San Francisco Marathon, 1999; Top 10 Division Winner,
Portland Marathon 2002
• Helped develop and initiate University of Oregon loan program for
low-income and international students.
